Trade Marketing Executive or Jnr Trade Marketing Manager- FMCG (Massive Brands)

 The Client

Our client is a leading Branded Player within the FMCG arena, they operate across several categories within the retail market and they stand at either 1st or 2nd in every specific fixture in which they operate. Their 5 year plan is simple and yet immeasurably challenging, to transform the very way in which their Categories are “defined” and “shopped” by the retailer and consumer alike. In order to assist in the delivery of this, they are seeking to appoint Trade Marketing Executive  or Jnr Trade Marketing Manager within their Customer Marketing team.

The Role

As the Trade Marketing Executive, you will take the Category strategy & Vision to Market. Engaging with a Key Customers you will cover range, space and merchandising plans. By working on strategic reviews for relevant accounts, identifying category drivers and devising category plans including range and merchandise proposals; you will contribute to the client being ultimately chosen as the category advisor for all of the strategic retail partners.

Key Responsibilities

• Support Trade Marketing Team with the development of the Category Strategy
• Work with the Sales and Marketing teams to formulate account specific in store plans aligned with ATL support and promotions i.e In store Sampling, .com promotions.
• Lead the category agenda within the Grocery channel – Category Captaincy has been secured within the customer base, exciting opportunity to build on this position.
• Provide merchandising in Key Customers accounts during range reviews utilising Pro Space and developing relationships with key members of the buying team.
• Using Marketing Literature, NPD Development etc
• Collate and analyse market information

Key relationships

• External- Build a solid network within retail accounts including Buyer, Customer Marketing and Merchandising departments.
• Internal- Close contact with sales and marketing to develop the Category Strategy.

In the longer-term this exciting role will progress your career towards the status of Senior Category Manager in which you will take sole strategic responsibility for a “Core Category” area.

Candidate Requirements

Relevant Candidates will have ideally have some level of exposure to Activation Manement and/or Category/Trade Marketing within one of three channels- Leading Branded or Own Label Food players, Non Food FMCG Businesses or working directly for a UK Retailer. In doing so they will be at ease with operating in an intellectually tough environment, where results are driven via a “hands on” approach. Being an International Player, successful candidates will have access to a strong and structured career path in Category Marketing, Consumer Marketing or even Commercial.